NTL: EASTER IN IDERE HILLS
by Emmanuel Adejube , on April 10th, 2022

Easter in Idere Hills is a program organized by NTL. In an interview with Makanjuola Ibrahim, the co-founder of Nigeria Tourism Lovers, he discussed in length about the Nigeria Tourism Lovers and Easter in Idere Hills extensively.
1. WHAT IS NTL?
NTL is an acronym for Nigeria Tourism Lovers. This is a group of young individuals that are tourism enthusiasts. As the name implies, NTL are lovers of tourism, lovers of Nigerian culture, and lovers of Nigeria as a country. We see Nigeria with a lovely and undiluted tourism potential which can greatly increase the country's GDP and improve its economy. We see what many are not seeing, and we see the possibilities of making Nigeria widely recognized as the Tourism Hub of Africa.
2. WHAT IS THE PURPOSE AND AIM OF NIGERIA TOURISM LOVERS?
Like I said earlier, we see Nigeria's potential in the lovely natural landmarks, natural and artificial destinations, and diverse Nigerian cultures. We, at NTL, have devised a way to market Nigeria to Nigerians and the world in general. We found a way to show Nigerians the potential in Nigeria for the benefit of Nigeria.
We observed that the government at all levels had turned a blind eye to tourism, and we need to point them the right way. We need to show them what they have been missing, what they have been going to enjoy in other countries. Nigeria is filled with vast tourism potential, from natural and man-made attractions to rich cultures that survived civilization and even those that have gone extinct.
We believe with various activities and programs we have birthed. We will showcase the known tourist destinations and discover the untapped, unseen tourist destinations we have. We have various natural attractions unknown to Nigerians or even the world, and these need to be upgraded and made suitable for touring. We need to show these destinations to the world.
3. Definitely, The Nigeria Tourism Lovers would have a mission statement, WHAT WOULD YOU SAY IS THE MISSION OF NTL?
In short terms, I'll list the missions of the Nigeria Tourism Lovers, and they are:
To create platforms that help youths enjoy tours within Nigeria at relatively low cost.
To promote unity amidst the youth while also passing moral and civic messages.
Enlightening the younger generation about tourism and how to tap into the limitless
opportunities.
To promote our local culture, tradition, food, and tourist destinations so as to attract more
locals and foreign participation.
To create a platform that helps to encourage and improve talent, leadership and
communication.
4. WHAT ARE THE ACTIVITIES OF THE NIGERIA TOURISM LOVERS?
We have had a series of programs; One-on-one tourism Gist, Movie and Game Night, Strictly Wakawaka, the annual NTL Hangout, and the Tourism Talk Round Table.
For the one-on-one tourism gist, we bring a tourism personality, someone with authority in the tourism industry, and interview him about a particular pressing subject in the tourism industry and other people learn from him. This occurs in the NTL WhatsApp group or Instagram page, where we have lovers of tourism meet and discuss tourism and encourage each other.
The movie and game night is a monthly event that involves movies, games, karaokes, gifts, and lots of other fun activities. We pick about 4 movies that can last the night and infuse them with activities in between to spice up the evening.
Strictly Wakawaka aims to provide upcoming and established tour operators an environment to build their portfolio in tourism as we give every tour operator a chance of having different pictures that they can show clients, individual tourism enthusiasts can also attend and have maximum fun. Strictly Wakawaka is not profit-oriented as each person can hold their money and pay themselves without paying to anybody. Transport, feeding, accommodation (if there is any), gate fee to attraction centers, and each person can choose to spend their money as they deem fit.
The NTL hangout is an annual event where all tourism lovers around the country gather to celebrate themselves and their achievements during the year and make plans for the coming year. This event usually occurs towards the end of the year.
The Tourism Talk Round Table is an Instagram live event where we engage young vibrant Nigerians making waves in the Tourism industry about their journey and how they overcame obstacles. This is to encourage young upcoming tourism personality.
5. WOW! THESE THREE BEAUTIFUL PROGRAMMES, WHERE DOES EASTER IN IDERE HILLS FIT IN?
Easter in Idere Hills is a first in our newest addition. As you know, NTL is all about promoting tourism and tourist destinations in Nigeria.
We thought of a way to achieve this. We decided to embark on a project of sponsoring 100 people to a particular destination and check the aftermath effect of such a project in that destination. We plan on properly selecting these people because we need people that will create an impact for the destination. We are selecting from Tour Operators, Tour Guides, Destination Marketers, Photographers, Videographers, Content Creators, and individual Tourists.
Easter in Idere Hills is the first of these projects, and we have gotten Sponsors from all around. We are most grateful to all of our sponsors, even though we still need a lot more. On the 10th of this month, we will announce the selected 100 so that they can prepare for the encounter.
6. WHY IDERE HILLS THIS EASTER?
We picked Easter majorly because it is a public holiday that would be convenient for everyone. This is the first project, we need more people on board, and we believe Idere Hills has the required capacity to host "The 100". We have a lot of programs planned for Easter in Idere Hills.
The 10th of this month has been scheduled for the announcement of the selected 100 from the over 170 people that registered. The trip will be on the 17th and 18th (Easter Sunday and Monday).
7. WHAT SHOULD WE EXPECT FROM 'EASTER IN IDERE HILLS?
Promoting, showcasing, and exposing Idere Hills is our major purpose of this project, so this is not your normal go-tell-tour to Idere Hills. The Idere community and descendants will be hosting our tourists with local food exhibitions, local dances, and knowledge of the Idere community.
We plan to observe and monitor Idere's exposure to the tourism world in the next 6 months to confirm if our project is a success. We have asked the Idere community to give us the statistics on the tourist influx in the last 6 months. We will weigh the statistics of the last 6 months with the next 6 months and check if we have positive results from this project.
We believe this project will be a success, and the success of this project is based on its impact on the tourist influx of the Idere community and Idere Hills.
Thank you!